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Our Story


Our Dream

When I was ten years old, one of my best friends at school created a club called 'The Green Squad'.  We were kids becoming aware of things going on in our world and beginning to feel a little confused by it all.

We organized a fundraising event and with the money raised, made a donation to an environmental organization.  The discovery that we could work together and give something back was a great one!  From that moment I spent a LOT of time dreaming about the different ways that I could possibly help.

Fast forward a few years... add four beautiful kids, a little sleep deprivation, lots of motivation and determination and finally… Elephant Moon was born!


We are a home grown company who are proud to be completely GAGA about kids clothing, sustainability and conservation.  We like to think that when someone gives one of our products to another human being - they are also giving again in another way.

And when you squish together being wildly enthusiastic and giving - you really do go GAGA!


Our Products

We design purposeful clothing for kids.  As a mom I completely understand the challenges that come with running a family.  I also like to think I know what works when it comes to kids clothing and accessories.

All of our products are designed so that they last for longer!  They have extra rows of snaps, fold over cuffs and super handy convertible feet.  Our beautiful fabrics are sewn with flat seams and made from a super-soft cotton + elastane mix, ensuring quality and comfort with every wear. 

Using a manufacturing process that is transparent and ethical is of paramount importance to us.  Every one of our products is made using Fair-Trade and GOTS certified materials and practices.  We are also deeply committed to using zero plastic and minimal packaging which can be 100% recycled.  


We guarantee less waste and better value for money which we think is a pretty sweet deal.

So surely it can’t get better than this...right?

Our Purpose

We are thrilled to tell you that it does get better! 

Elephant Moon is also a social enterprise working with a fantastic organization called Amara Conservation.  You can read more about Amara on our How we give page.


By helping to raise awareness as well as donating a proportion of our profits, it is our goal to help protect endangered wildlife from the threat of ivory poaching and the destruction of habitat.

This is something we feel very passionate about and is a huge part of why we want to create awesome clothing for kids!

Every time a little person uses one of our fantastic products, we are all helping to protect our Earth and the amazing creatures on it. 

Giving and giving again.